“Instead of trying, and thereby making no one happy, the alternative is to figure out what we really stand for and what we won’t stand for.” “You have to realize that there is no way to make everyone happy,” he says. Pliner says the most effective leaders he advises are those who answer questions like these by looking at the intersection of their morals, ethical context and job responsibilities.
“Or do they want to be known as a company that protects its customer base?” “Do they want to be known as a company that forgives Joe Rogan and supports anti-vaxxers?” Fink asks. Choosing between stakeholders won’t be an easy decision for a company like Spotify, they say, but executives should let their values guide the way. The gambit hasn’t paid off for Spotify, crisis experts warn, and now the company must make a clear and decisive choice between keeping Rogan on its podcast service or supporting public safety and health. “But they don’t just give a platform to anyone who wants it-they give a platform to people who are able to make money for them.” “Spotify is saying they don’t believe in silencing someone who expresses a different point of view,” says Eric Pliner, CEO of YSC Consulting and author of Difficult Decisions. But this reasoning, experts say, is further evidence that the company cares more about short-term profits than satisfying upset customers. Despite its exclusive deal with Rogan, the company has tended to avoid labeling itself as a publisher since it doesn’t have advance approval of his shows, and can only remove episodes if they run afoul of their content guidelines. Spotify’s stance over Rogan has raised questions about the company’s responsibility to police the content on its platform. Neil Young later demanded that his music be removed from the platform, followed by Joni Mitchell and a handful of other artists. Traffic to the cancellation page for Spotify Premium spiked 196% the week after a group of nearly 300 scientists and doctors wrote a letter to Spotify asking it to step in to keep medical misinformation off their platform.
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